In the a2 that is recent buy essays studies revision workshops we centered on the necessity for students to utilize independent research evidence to greatly help support the lines of analysis their essay points.
One analogy we used was thinking of examples (evidence) because the seasoning in an essay hot-pot or casserole. The seasoning will there be to help make the meal taste great; you likewise require the ingredients that are raw! An essay point that is developed to a depth that is good always score better because of the examiners than answers that are littered with too many examples.
In March 2012, tour operator and travel agent Thomas Cook announced that its 16,000 UK staff would not any longer be able enjoy discounts all the way to 75pc off their holidays. The move was part of a cost-cutting strategy by the tour operator which has an objective to cut operating costs by Ј35m a in order to improve cash flow and reduce its substantial bank debts year.
So, we now have a typical example of a recent little bit of business news. This is just what we call evidence – and it’s an easy task to get your hands on simply by reading the business news regularly.
You don’t have to research everything you possibly can about Thomas Cook. You don’t need to memorise Thomas Cook’s recent financial results or have detailed understanding of the cost-reduction plan. You just need some good examples. It really is how you use them that counts.
How could the evidence is used by us about Thomas Cook’s decision to help make savings by restricting the staff discount scheme?
The evidence might be beneficial in several contexts. For example, you could utilize it in an essay on strategic retrenchment, or approaches for profit improvement. You could use it as a example of how board-level decisions designed to achieve corporate objectives might have effects at a level that is functional. You could make use of it in an essay on culture (new management taking a choice for financial motives without necessarily considering all of the HRM & operational implications)
The important things to remember is the fact that evidence needs to be used to aid the type of analysis in each paragraphpoint. Use the example and explore the implications. Look at the need for the example and people implications.
An effective solution to do this is by using “connectives” – phrases and words which help develop a logical chain of argument.
So, let’s see an example of that in action. We will use the Thomas Cook staff discount evidence/example and apply it to a paragraph point which explores the possibility negative effects of a strategy that is cost-cutting.
Look at the paragraph below. Observe how it uses the data and then builds upon it. Underline the connectives used – how many is it possible to spot? Its also wise to note the way the example uses relevant business terminology – this can help build credibility with all the examiner.
Firms that need to improve their profitability and cash flow will inevitably look at reducing operating costs where possible. However, there are potential dangers with a cost-minimisation strategy. As an example, Thomas Cook has set itself a corporate objective of reducing annual operating costs by at the very least Ј35m p.a. it reduce high gearing levels as it seeks to improve cash flow in the short-term to help. It is implementing many different measures shop that is including, redundancies and in addition decreasing the price of financial benefits (such as generous discounted holidays) paid to Thomas Cook staff. When you look at the short-term, reducing staff discounts should end in an important cost saving since TC has tens of thousands of staff, although which will depend on the extent to which TC staff make use of the discount scheme. However, there are downsides that are potential your decision, for instance the odds of reduced morale and motivation of staff who value their holiday discounts, which may indirectly bring about worse customer support or lower productivity, leading to lower revenues and profits which as a consequence could possibly result in lower cash flows when you look at the long-term. The decision to limit staff discounts may initially seem quite attractive to management, however as described, you can find potential hidden tangible and intangible costs which would reduce the impact regarding the decision on TC’s cost-reduction strategy.
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